This project is the launch of a private label clothing line extension for Tesla called, Tesla Form. Recent re-branding of the company shows Tesla's desire to position themselves as a lifestyle brand more than just a car company. We put major emphasizes on creating products for a sustainable and technological based luxury line. This is targeted towards two market segments, the Tesla owner and those wishing to enter the brand's exclusivity in an alternate way.
In this project, I was responsible for the campaign’s creative direction, styling and marketing deliverables.