This project is a pop-up shop concept for the luxury brand, Steamline Luggage. They are an online only company with several retailers carrying their wholesale. Customers are only able to experience the brand online or in-person through a limited amount of third-party retailers. After analyzing the company, we decided they would benefit greatly from interacting with the European customer, therefore we want to launch the pop-up in Paris. My group strategically chose a central location with lots of foot traffic and an appropriate product selection for in-person shoppers. The store experience was created to provide a luxurious tropical oasis for the urban Parisian shopper.
In this project, I was responsible for the overall aesthetic of the pop-up, the block plan and the marketing strategy.