This project is a pop-up shop concept for the luxury brand, Steamline Luggage. They are an e-commerce only company with several retailers carrying their wholesale. Customers are only able to experience the brand online or in-person through a limited amount of third-party retailers. After analyzing the company, we decided they would benefit greatly from interacting with the European customer, therefore we want to launch the pop-up in Paris. My group strategically chose a central location with lots of foot traffic and an appropriate product selection for in-person shoppers. The store experience was created to provide a luxurious tropical oasis for the urban Parisian shopper.
In this project, I was responsible for the overall aesthetic of the pop-up, the block plan and the marketing strategy.
A collaboration with Sarah Reed, Luke Eckl and Rebecca Robinette.