This project is a sustainable product extension for Nautica. Sustainability is a long term investment and lifestyle change that brands are beginning to promote. My group created a rope tote bag made of retired marine rope. Many time this rope is discarded in waterways and can be incredibly dangerous to marine life. We produced the product, a material collection strategy and marketing deliverables.
In this project, I was responsible for the product development, photoshoot production and material sourcing.