My intern project was to build a 360 campaign for 1 month of Summer 2020 for dresses. This included an action plan for Standard, Plus and Petites. My 360 campaign is an omni-channel experience that includes the online, social and in-store customer journey.This demonstrates my ability to analyze the business and make recommendations for both messaging and onsite optimizations.
Photography by Rachel Proctor. Illustrations by Olivia Bishop.